Sweetening your morning coffee or afternoon tea is more than habit—it’s personal. The sugar you choose can affect the taste, mouthfeel, and even how well it blends. Whether you prefer a bold espresso or a fragrant herbal tea, here’s how to pick the best sugar for your cup.

For Coffee Lovers: Raw & Demerara

Raw sugar has a subtle molasses note that pairs beautifully with espresso, cold brew, and flat whites. It dissolves well in hot liquids and adds just enough complexity without overpowering.

Demerara or turbinado sugars offer more crunch and texture—ideal if you stir only lightly or enjoy a sugary layer at the bottom.

For Tea Drinkers: White & Fructose

Delicate teas like green, white, or chamomile work best with white sugar, which sweetens cleanly without altering the flavour. Fructose is another good option—it’s sweeter than table sugar, so you can use less.

For Herbal & Spiced Blends: Coconut or Maple

If your go-to brew involves chai, rooibos, or ginger-based blends, try coconut sugar or a dash of maple syrup. Their rich, caramelised notes complement spices without masking them.

Syrups vs Granules

Liquid sweeteners like golden or maple syrup dissolve instantly and are great for iced drinks. Granulated sugars, meanwhile, offer more control and are easy to portion—especially for brewing at home.

Sip Smarter

Choosing the right sugar isn’t about rules—it’s about finding what enhances your drink without dominating it. Taste test a few options and see which one hits the sweet spot for your daily ritual.

Shop the full Sugar collection for everything from organic raw to golden syrup, and elevate every cup with just the right touch.